Digital Advertising Market Overview

A comprehensive analysis of the "Digital Advertising Market" has been provided by the Digital Advertising research company Maximise Market Research. Key business insights, demand analysis, pricing analysis, and a competitive landscape are all included in the report.

Digital Advertising Market Growth :

The Digital Advertising Market size was valued at US$ 522.57 Bn. in 2022 and the total revenue is expected to grow at 13 % through 2023 to 2029, reaching nearly US$ 1331.91 Bn.

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Digital Advertising Market Scope and Methodology:

An extensive study of market participants in the Digital Advertising market is provided in the report. It offers a thorough examination of the international, regional, national, and local Digital Advertising markets. The competition analysis section identifies key market participants from a variety of geographical areas and provides information on their revenue, financial condition, portfolio, and technological advancements. Based on certain criteria, a segment-by-segment analysis of the Digital Advertising market is carried out to identify the positive and negative market growth influences. The study provides projections for market size, growth rate, and present and future trends in the Digital Advertising market by analysing primary and secondary data sources.  The market size estimation for various segments is validated using the bottom-up methodology. Both primary and secondary data are included in the report.

Utilising tools like SWOT analysis, PESTLE analysis, and Porter's Five Forces analysis, both qualitative and quantitative research approaches are used. These analytical tools offer insightful data about the Digital Advertising market, including factors that are driving and inhibiting growth. Overall, the study helps investors, stakeholders, and market observers of the Digital Advertising market make wise decisions by acting as a thorough reference.

Digital Advertising Market Regional Insights

The report includes a thorough analysis of all the factors, market size, growth rate, and import and export in regions. The Regional Analysis provides the Digital Advertising market status of various countries included in the report.  The Digital Advertising market is broadly segmented into North America, Europe, Asia Pacific, Latin America, the Middle East, and Africa.

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What is Digital Advertising Market Segmentation?

1 Global Digital Advertising Market, by Format (2022-2029)

• Search Advertising
• Video Advertising
• Social Media Advertising
• Banner Advertising
• Classifieds

In 2021, the market is dominated by the Search Advertising format with US$ 182,886 Mn. The market expansion of the category is mostly being driven by SEO and paid advertising. About 75,000 searches are made on Google alone every second, and 92.07% of people prefer this page for surveys, making it the most popular page.

A collection of tactics and methods are used in SEO to produce organic traffic. The page can stand out and rank among the top results in the search engine thanks to efforts on link building, keyword definition, and high-quality content relevant to visitors. Low expenses result in a great return. These are the elements fueling the segment's market expansion.

2 Global Digital Advertising Market, by Platform (2022-2029)

• Mobile
• Desktops and laptops
• Others

In terms of Platform, the Mobile sector held a 40% market share in 2022. The expansion of the mobile advertising industry is being driven by an increase in the use of social media platforms by advertising organisations to reach targeted clients and a high preference for smartphones over PCs for social media platforms.

A CAGR of 13% is predicted for the mobile market. Important players in the mobile-based advertising industry design and develop mobile advertising content that is easily supported by mobile devices. Additionally, as more people use their mobile devices for internet browsing and online shopping, the increase of m-commerce and e-commerce drives the expansion of internet advertising on mobile platforms. Through the anticipated time, these are the elements that are anticipated to fuel market expansion.

3 Global Digital Advertising Market, by End User (2022-2029)

• Automotive
• Telecom
• BFSI
• Healthcare
• Retail

4 Global Digital Advertising Market, by Enterprise Size (2022-2029)

• Large Enterprises
• Small & Medium-Sized Enterprises

Who are Digital Advertising Market Key Players?

1. Google LLC
2. Facebook, Inc.
3. Microsoft Corporation
4. Twitter Inc.
5. Adobe Systems Inc.
6. Baidu, Inc.
7. Yahoo Inc.
8. IAC/InterActiveCorp
9. Amazon, Inc.
10. Conklin Media
11. Markitors
12. WebFX
13. Silverback Strategies
14. MaxAudience
15. Perfect Search Media
16. Thrive Internet Marketing
17. Disruptive Advertising INC

Key questions answered in the Digital Advertising Market are:

• What are the recent industry trends that can be implemented to generate additional revenue streams for the Digital Advertising Market?
• What major challenges could the Digital Advertising Market face in the future?
• What segments are covered in the Digital Advertising Market?
• Who are the leading companies and what are their portfolios in Digital Advertising Market?

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Table Of Content : 

1. Global Digital Advertising Market: Research Methodology

2. Global Digital Advertising Market: Executive Summary

2.1 Market Overview and Definitions
2.1.1. Introduction to Global Digital Advertising Market
2.2. Summary
2.2.1. Key Findings
2.2.2. Recommendations for Investors
2.2.3. Recommendations for Market Leaders
2.2. Recommendations for New Market Entry

3. Global Digital Advertising Market: Competitive Analysis

3.1 MMR Competition Matrix
3.1.1. Market Structure by region
3.1.2. Competitive Benchmarking of Key Players
3.2 Consolidation in the Market
3.2.1 M&A by region
3.3 Key Developments by Companies
3.4 Market Drivers
3.5 Market Restraints
3.6 Market Opportunities
3.7 Market Challenges
3.8 Market Dynamics
3.9 PORTERS Five Forces Analysis
3.10 PESTLE
3.11 Regulatory Landscape by region
• North America
• Europe
• Asia Pacific
• The Middle East and Africa
• South America
3.12 COVID-19 Impact

Key Offerings:

• Past Market Size and Competitive Landscape (2018 to 2021)
• Past Pricing and price curve by region (2018 to 2021)
• Market Size, Share, Size & Forecast by different segment | 2023−2029
• Market Dynamics – Growth Drivers, Restraints, Opportunities, and Key Trends by Region
• Market Segmentation – A detailed analysis by segment with their sub-segments and Region
• Competitive Landscape – Profiles of selected key players by region from a strategic perspective
  • Competitive landscape – Market Leaders, Market Followers, Regional player
  • Competitive benchmarking of key players by region
• PESTLE Analysis
• PORTER’s analysis
• Value chain and supply chain analysis
• Legal Aspects of Business by Region
• Lucrative business opportunities with SWOT analysis
• Recommendations

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