Mahindra Tractors faces tough competition in India from companies like TAFE (Tractors and Farm Equipment Limited), Sonalika, John Deere, Escorts, and New Holland. These competitors offer a range of tractor models catering to various segments of the market. TAFE's mass appeal, Sonalika's rapid growth, John Deere's advanced technology, Escorts' diverse offerings, and New Holland's global presence contribute to their competitiveness. The Indian tractor market is highly competitive, with each company striving to innovate, offer reliable products, and provide excellent after-sales support to capture a significant share of the agricultural machinery industry.