Mastering the Digital Stage: Empowering artists to promote their music on streaming platforms.
Here are some ideas for empowering music and musicians:
1. Create more equitable streaming payout structures so musicians are fairly compensated for their work. Advocate legislative reform around royalty rates.
2. Establish funds, grants and resources specifically aimed at supporting independent artists and local music scenes. Help democratize access to things they need to develop their craft and livelihoods.
3. Organize community centered events like block parties, music festivals and conferences that bring together artists, fans, and industry. Facilitate connections.
4. Spotlight diverse and underrepresented voices across identities, genres and music origins. Amplify artists from historically excluded groups through programming, media partnerships and playlists.
5. Offer youth music education and experiential learning programming geared at inspiring passion for music and developing life skills. Use music as a change agent.
6. Form collectives, co-ops, and training programs owned by artists themselves to share knowledge and business resources that allow creators to sustain their art and build autonomy.
7. Create more equitable access to industry opportunities, gig bookings, grants funding by dismantling old boys networks and implicit bias in selection. Design new artist discovery platforms.
The key is addressing systemic issues, funding opportunities at a grassroots level, opening access to diverse voices, and using music itself as a tool for empowerment and social good.