There are many ways to launch a new product on the market, but, without a doubt, one of the most effective is to focus on publicizing the benefits and virtues offered by this new product or service.When discussing strategies for a digital product launch, the first thing that comes to mind may be the most common: paid advertising, dissemination on social networks, landing pages, etc. 

 

  1. - A raffle on social networks for a new product

 

For every start to be effective and positive for the product or service, it must generate feelings in the specific target audience and cause a good first impression. Studying and determining what this target is of vital importance since this will allocate all the resources focused on turning the target into a potential customer.

 

Sweepstakes or contests are a good way to generate expectation, surprise, and enthusiasm in people, since they play with the basic feelings of human beings: that the brand values them and takes them into account and, therefore, offers them to solve a problem. Among the benefits of this strategy are the following:

 

 

 

  • You get more engagement on your social profiles.
  • The characteristics of the services or products offered will be known.
  • It will generate interest in the audience.

 

In this strategy, it is vital to fill the social networks, web page, advertising spots, etc., with information related to the raffle or contest.

 

  1. - Content focused on solving customer doubts

 

Creating content that responds to the concerns of the objective or target audience is very important. Generating responses through videos, digital brochures, and publications on social networks about the public's concerns can increase the percentage of acceptance and therefore purchase of your company's good or service.

 

  1. - Remarketing: another strategy for a digital launch

 

Remarketing speaks of advertising campaigns that are paid and highly personalized. Brand launch strategy serves to turn around those who initially intend to buy but have not completed the transaction for whatever reason.Suppose a user interacts with a piece of content or visits a landing page about the new product. 

 

 

 

 

  1. - Create content that is shareable among users

 

Generating attractive and quality content that the public likes are a very effective strategy on social networks. Another way to get users to share the content is by developing traffic to the web. This can be achieved by creating quality web pages or blogs where all the essential information about the product or service is displayed.

 

  1. - Optimize websites, blogs, and social networks

 

It may sound fundamental, but it is proven that people want fast websites that open at the speed of light if possible. A blog or web page that takes seconds to load can change people's minds about continuing to visit this site.

 

In the same way, the speed at which certain digital content is loaded will position the brand in people's minds as a modern, up-to-date brand or, on the contrary, as a brand that is not recommended. The secret is to offer a good user experience.