According to IMARC Group’s latest report, titled “Hair Serum Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, the global hair serum market size reached US$ 1,041 Million in 2021. Hair serum is a liquid-based product that is generally applied to treat hair damage and problems. Usually applied on damp and clean hair, it is widely utilized to detangle, repair damaged hair, control frizzes, and protect hair from environmental pollution. The serum is generally characterized by a gel-based consistency that is formulated using ceramides, silicon and amino acids.

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The global market is primarily driven by the rising preference for personal grooming among the masses. This is supported by the escalating need for maintaining an aesthetic appearance due to the increasing popularity of social media platforms. Also, a considerable rise in the pollution level across the globe, along with the increasing awareness regarding the benefits provided by hair serums, is positively influencing the market growth. Some of the other factors contributing to the market growth include innovative marketing strategies adopted by major players, inflating disposable incomes of the masses and extensive research and development (R&D) activities conducted by key players to launch product variants that are paraben- and sulfate-free in nature. Looking forward, IMARC Group expects the hair serum market to reach US$ 1,693 Million by 2027, exhibiting a growth rate (CAGR) of 8.53% during 2022-2027.

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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviors of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.

Competitive Landscape with Key Players:

  • Amka Products (Pty) Ltd.
  • Avon Products Inc.
  • Giovanni Cosmetics Inc.
  • Henkel AG & Co. KGaA
  • HerStyler
  • John Paul Mitchell Systems
  • Kao Corporation
  • L'Oréal S.A.
  • Mirta de Perales
  • The Procter & Gamble Company
  • Unilever plc.

Market Segmentation:

Breakup by Nature:

  • Organic
  • Conventional

Breakup by Product Type:

  • Hair Treatment Serum
  • Hair Styling Serum

Breakup by Distribution Channel:

  • Supermarkets and Hypermarkets
  • Specialty Stores
  • Pharmacy and Drug Stores
  • Online Stores
  • Others

Breakup by Region:

  • North America (United States, Canada)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Others)
  • Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Others)

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Key highlights of the report:                                                    

  • Market Performance (2016-2021)
  • Market Outlook (2022-2027)
  • Market Trends
  • Market Drivers and Success Factors
  • Impact of COVID-19
  • Value Chain Analysis
  • Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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