Strategic social media content marketing is the key to success for small businesses. Small businesses need to be agile, nimble, and creative, unlike enterprises with dedicated resources and time. However, to better approach this topic, let’s take a step back and address the main question: “What is the importance of social media for small businesses?”

Today, there are over 4.2 billion active social media users across the globe. More businesses go online to increase brand awareness and build a following. 93% of marketers worldwide are using social media to promote their initiatives. Besides helping companies to reach potential customers, social media platforms are also ideal for understanding their competitors better. Plus, the channels make connecting with the target audience easier and more cost-effective. For this reason, not having a social media content marketing plan is a huge missed opportunity.

Now that you know the importance of social media marketing for small businesses, follow our top three tips to give your social media presence a strong start.

1. Create a content calendar

Many small businesses make the mistake of creating posts on the fly, giving little to no thought to the content. Posting quality content requires planning, and you can only get results if you maintain a consistent posting schedule – both of which demand time investment.

Due to the lack of staffing and budget, many small businesses find maintaining their social media presence challenging and costly. Virtually Social aims to solve this issue by offering social media management packages at affordable prices. We’re an Australia-based social media marketing agency with services catered to helping small businesses grow their presence on social networks. We offer what most social media freelancers don’t: stability in delivering services and a team of digital marketing experts at your services.

1. Pay attention to current trends

To create an engaging post, you need to know your target audience's needs and wants. You can do so by conducting target audience research and identifying industry trends.

Virtually Social offers content curation for all kinds of business sectors. We can curate just the right content that your audience will find interesting, valuable, and fun. All content that we post to your social media will match your tone and voice, so customers immediately know it’s you. In short, we can make social media content marketing easier for you!

1. Create great visuals

Even if you’re not marketing your brand on Instagram, having interesting visuals on your posts can leave an impression on potential customers and drive engagement. Many tools are available to help you create different kinds of visuals. Find the right type of visual that fits your target audience by creating a customer persona and conducting a competitive analysis.

Virtually Social fulfills both needs by including custom-made visuals in our content curation service. We will make sure your posts turn heads!

Social media for small businesses has taken the global eCommerce market by storm, and it’s up to you to keep up with it. Schedule a call with our team if you need expert assistance.