According to the latest report by IMARC Group, titled “Bluetooth Speaker Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027,” the global Bluetooth speaker market size reached US$ 10.1 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 30.4 Billion by 2027, exhibiting at a CAGR of 19.1% during 2022-2027.

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Bluetooth speakers are wireless audio devices that allow users to play music, audio, or any other type of sound through Bluetooth-enabled devices, such as smartphones, tablets, or computers. They are typically made up of a speaker driver, an amplifier, and a Bluetooth chip to receive and decode the audio signal from a Bluetooth-enabled device. Some variants may also include additional features, such as volume controls, voice assistants, and a microphone, for making hands-free calls. When compared with traditional speakers, Bluetooth speakers offer portability, ease of use, high-quality sound, convenience, and compatibility with multiple devices. Currently, numerous product variants are available in the market, including portable speakers, outdoor speakers, smart speakers, and soundbars.

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Global Bluetooth Speaker Market Trends:

The primary factor accelerating the market growth is the growing popularity of streaming music services, such as Spotify and Pandora. Another major market driver includes the rising demand for wireless technology and the rapid penetration of smartphones. In line with this, key market manufacturers are introducing advanced product variants, such as portable speakers integrated with a voice-control feature, to increase their consumer base, which is creating a positive outlook for the market. Furthermore, the surging popularity of smart home technology, such as Amazon Echo and Google Home, and the increasing trend of outdoor activities and events are providing a considerable thrust to the market growth.

Bluetooth Speaker Market 2022-2027 Competitive Analysis and Segmentation:

Competitive Landscape With Key Players:

  • Bose Corporation
  • Edifier International Limited
  • Harman International Industries
  • LG Corporation
  • Panasonic Corporation
  • Polk Audio
  • Samsung
  • Sennheiser Electronic GmbH & Co.KG
  • Sony Corporation
  • boAt

Key Market Segmentation:

The report has segmented the global bluetooth speaker market on the basis of portability, type, price, distribution channel and region.

Breakup by Portability:

  • Portable
  • Fixed

Breakup by Type:

  • Smart Bluetooth Speakers
  • Conventional Bluetooth Speakers

Breakup by Price:

  • Low
  • Medium
  • High

Breakup by Distribution Channel:

  • Specialty Stores
  • Supermarkets and Hypermarkets
  • Departmental Stores
  • Online
  • Others

Breakup by Region:

  • North America
  • Asia Pacific
  • Europe
  • Latin America
  • Middle East and Africa

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Key Highlights of the Report:

  • Market Performance (2016-2021)
  • Market Outlook (2022-2027)
  • Market Trends
  • Market Drivers and Success Factors
  • Impact of COVID-19
  • Value Chain Analysis
  • Comprehensive mapping of the competitive landscape

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