Businesses have been using AI more and more frequently recently to boost user engagement and increase organic traffic to their websites. This effort has been greatly aided by AI-based systems like ChatGPT, which give companies a method to interact with their customers in a more unique and relevant way.

Businesses may utilise AI to personalise their content to their users' demands, making it more pertinent and interesting. As a result, visitors spend more time on the page, share more information, and ultimately, the website receives more organic traffic.

AI can also assist companies in seeing patterns and trends in user behaviour, enabling them to improve their content and marketing plans to better serve their users. This then results in greater user interaction, which ultimately increases the site's organic traffic.