Marketing Trends to Watch

It is critical for today's digital marketers to stay on top of developing trends. Every day, it seems, new technology is developed that alters the way we think about and focus our marketing approach. The times have certainly changed, and the exchange rate is anticipated to rise even faster in 2023. If you do not keep up with emerging trends, you risk falling behind the companies that do. Remember the following marketing trends that you will undoubtedly see in 2023, so you may be the one who makes the dust rather than the one who breathes it. Click here for Social Media Marketing Lahore.

General Data Protection Rules of the European Union

The European Union's General Data Protection Regulation (GDPR) will go into effect in May 2023. The GDPR is a collection of rules that apply to any company that keeps or processes the personal data of EU citizens. The articles in this law are complicated and should be read carefully. GDPR may still request it if you do not have offices in the EU.

In essence, if you store any personal information about an EU resident, you are liable for compliance. This contains the name, contact information, payment card information, and other facts. If you use marketing automation to track potential customers' web activity and track your IP address to guess your location, GDPR applies to you because the EU regards an IP address to be personal information. GDPR applies to you if you receive payments from EU residents. Failure to comply can result in fines of up to € 20 million, making this a very serious marketing trend. See our blog post on GDPR and the methods to ensure compliance for more information.

The Advancement of Artificial Intelligence

Artificial intelligence (AI), also known as machine learning, has gained traction in recent years and is beginning to permeate the realm of digital marketing. AI works by "learning" common characteristics of a specific topic over time, improving the ability to forecast scenarios and apply that learning in other ways.

Artificial intelligence will be used in marketing automation to improve specific operations and capacities. It is still in its early stages at the moment, but expect to hear a lot about it in 2023. As technology advances, you can expect AI to offer segmentation lists, promote things for individuals, and assist in making emails more personalized than is now achievable with system tags.

Usage of Mobile Video

In 2023, pay close attention to mobile marketing trends. You don't have to be a rocket scientist to understand how important mobile experience is in today's digital world. This is also true in marketing. Mobile email consumption has skyrocketed in recent years, making it more vital than ever to use email designs that respond to mobile devices.

The tremendous development of mobile video consumption, on the other hand, is one of the most recent digital marketing trends to consider. According to recode.net, mobile video advertising prices are predicted to rise by about 50% in 2023. They also predict that in 2023, consumers will watch 25% more videos on mobile devices around the world.

Can you provide prospects and consumers with mobile-ready videos? And, if so, do you do it? If not, I strongly advise you to investigate it as soon as possible.

Customer Experience Is More Important

These are several reflection elements: According to Walker Info, by 2020, the customer experience will outperform the product and pricing as the primary brand differentiator. Allow that to sink in. Customers are increasingly concerned about having a pleasant customer experience while interacting with a firm.

Whether we like it or not, satisfying customers is more important than ever. And it doesn't have to be tough to please customers; it might be as simple as calling new customers personally once to see how they enjoy the product and giving them methods to receive support if they need it. Going above and beyond expectations is the essence of customer delight. It doesn't matter what form it takes as long as customers are pleasantly delighted.

Consider this if the importance of customer experience has not yet been reflected: RightNow reports that 86% of customers are willing to spend up to 25% extra for a superior customer experience. Now go out and wow your consumers.

The popularity of live video streaming is growing.

I'm sure you've seen a live video on Facebook at least once. If not, it will most likely be in the near future. Consumer appetite for live video streaming is growing at an exponential rate and shows no signs of decreasing. According to Livestream, 80% of customers would rather watch a live video than read a blog article. Don't worry. That doesn't bother me; I still enjoy writing blogs.

Nonetheless, this is one of the 2023 social media marketing trends to keep an eye on. Streaming live videos on social networks is actually incredibly convenient, thanks in large part to the fact that it is free. Furthermore, with a massive audience at your disposal on social media, you can get your material in front of a lot of people. In the near future, it will become an increasingly essential content marketing technique.

Content Marketing Is Still Growing

In terms of content marketing trends... Although it is not new, the prevalence of content marketing is expected to increase in 2023. According to Smart Insights, 70% of consumers would rather learn about a company through an article than through an advertisement.

The importance of creating excellent inbound marketing content cannot be overstated. World-class content has the potential to increase brand loyalty while also increasing brand exposure. High-quality information that assists consumers in resolving common difficulties will be shared on social media, resulting in free publicity for your organization. Furthermore, according to Nielsen, 83% of customers trust product recommendations from friends and family more than any other sort of promotion. As a result, the importance of exceptional content is now a digital advertising trend.

LinkedIn has emerged as an important marketing strategy.

B2C businesses will use LinkedIn as part of their marketing plan. But, its value for B2B marketers will increase considerably faster in 2023. To put it frankly, effective B2B marketing frequently relies on establishing yourself as a thought leader and authority in your industry, and LinkedIn is the ideal venue for doing so.

You can publish articles on LinkedIn, which can subsequently be shared from professional to professional. Nevertheless, social selling is still a hot topic, and there is no better place for B2B marketing professionals to stand out than on LinkedIn. Consider the following statistics produced by LinkedIn to emphasize this point:

LinkedIn is seen as the most successful site for generating possibilities by 93% of B2B marketing professionals.

LinkedIn accounts for 64% of all visits to corporate websites and social media channels.

80% of LinkedIn users want to interact with businesses on the platform to help them make better decisions.

50% of LinkedIn members say they are more likely to buy from a company with which they communicate on LinkedIn.

And here's a statistic for the B2C marketing experts out there:

LinkedIn has been used by 51% of businesses to gain a B2C client.

In conclusion

2023 will be an exciting year for the digital scoreboard. In some ways, as technology advances, our jobs get easier. We can reap the benefits of evolution as long as we stay on top of developing trends and understand how to use them to our advantage. "Don't be afraid of technology; find a way to use it to your advantage," a wise buddy once advised me. Those of us who embrace change and find ways to adjust our routines to new technology and developing trends will be the winners.