You are mixing up terms in your question. Brand Marketing is a type of advertisement that hopes to win ' top of mind ' influence with those who view it . Like when the Goodrich blimp flies overhead . No one expects people to see the blimp and go out and buy tires . They hope people get a good feeling and recognize the blimp when they buy tires . ( And I am not a fan of brand marketing because it's not measurable . And you probably pictured the blimp in your mind , didn't you ? But there is no Goodrich blimp ! Although there are Goodrich tires , it's a competitor , Goodyear , with the blimp ... ) The opposite of Branding style ads are Direct Response advertisements . Since that wasn't your question , I won't add more about that style of ad . So those are the two dominant styles of advertising / marketing . Digital Marketing is merely an umbrella term that refers to anything involving marketing done online . It's a group of media that happens to be online. 

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