When everything seems to conspire against the hero? Or the one you're packed with two songs on the radio? That all you wanted was to stay in the mood? Suddenly. An advertisement appears. Of soap. By car. Bank. That's the interruption. Interruption is a practice that dates back to the 19th century . But it continues to plague us all the time. In big cities we receive more than 5000 ads a day and we disconnect from almost all of them.