Lotteries Test your luck with various machines at Whale Slot! all around the world and most lottery retailers only get the extra lottery revenue. What if you could do more than that? What if you could a just a dollar to every lottery jackpot sale? Or what if you could add a lottery jackpot ticket to every other sale.

 

Lottery retailers can leverage lottery Test your luck with various machines at Whale Slot!  to create a revenue bonanza for their businesses, a jackpot if you willThe size trigger will depend on your market. In my own retail stores, a jackpot above $40 million is where I can see sales easily double through the jackpot week.

 

Here are ten times for increasing your windfall from a decent sized lottery jackpot.

 

  1. Guide your customer traffic and up sell. Place product offers in dump bins, display stands and other fixtures on the approach to the lottery counters.

 

  1. Give every lottery customer a dated value coupon to encourage them to come back in, say, two days, to purchase any other items you have like cards, magazines or stationery for a discount. Make the offer compelling. Track the results.

 

  1. Offer employees a reward for achieving a significant week on week increase in ticket sales for the jackpot game. I'd suggest a 50% week on week lift as a minimum. If you are not sure where to set the target talk to your lottery representatives.

 

  1. Place one impulse purchase at the lottery counter - a magazine, a gift line, a confectionery line. But don't detract from the jackpot product. Make sure that the impulse item can be easily understood and that a buying decision is easy.
  2. Place a pricelist for the jackpot game at every register point in the store but leave off the lowest value quick picks - start close to $10.00.

 

  1. Promote the jackpot at other hot spot locations around your retail store - even in a lottery kiosk situation you can find space to do this with other top selling product lines.

 

  1. Chase sales early in the week otherwise they purchase their tickets elsewhere.

 

  1. Talk to other retailers nearby about collateral for your promotional displays - car dealers, travel agents etc. A display around dreams could use material beyond what the lottery companies provide.

 

  1. Buy a ticket for the business and offer a free share to any customer who spends over a certain value. Make the entry point above your average lottery ticket sale value.

 

  1. Decide on a consistent across the counter offer for every jackpot customer. Something like we have this today only for jackpot customers. The price point needs to be a significant discount to what would be regularly charged for the item.