A highly engaged workforce should be every organization’s goal, as it can increase innovation, productivity and performance. However, employee engagement can be often overlooked, or misunderstood to be the same as employee satisfaction. But while the latter is tied to personal experience, the former is more about employers taking initiatives to invest in their employees, and to create an emotional connection between people and their job, as well as an employee&8217;s personal investment in business outcomes. The task of increasing employee engagement is crucial in ensuring an efficient, productive and profitable business. In approaching it, managers often focus on crucial aspects such as work life balance and flexibility in schedule, variety of work, communication, and workplace culture. Factors such as these are what forms the base of many employee engagement initiatives. However, what many approaches often fail to consider is the idea of demonstrating engagement and enthusiasm in innovation, providing platforms for knowledge building, and implementing new approaches to work.